Strategic Marketing Management, Third Edition – Richard M. S. Wilson Aanbieding

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? – Strategic and marketing analysis * Where do we want to be? – Strategic direction and strategy formulation * How might we get there? – Strategic choice * Which way is best? – Strategic evaluation * How can we ensure arrival? – Strategic implementation and control This new revised and updated…